Event Manager

Job description
Do you want to work for an established group, in a growing team?

In an exciting Event Manager role where you’ll have autonomy to own and develop webinars that directly impact revenue growth?

Working in great offices in Manchester city centre and a fantastic benefits package?

You'll be working closely with the marketing and sales team, and other teams within the business to ensure webinars and in-person events run smoothly and effectively, and deliver against lead and revenue targets.

You will own the webinar plan for UK and Ireland, managing events end-to-end, from pre-event promotion to lead management into sales.

The Role:

Working with another Events Manager, your remit will include:

Webinars
• Manage the operations of webinars (both live and simulated-live) for UK & Ireland from set up to post-webinar – from scheduling and hosting prep calls, all the way to on-the-day speaker support and post-webinar debrief
• Deliver sales blueprint including the launch of all new webinar series, sales training, sales support collaterals, reporting and insights to meet targets
• Create briefs for marketing team to support webinar promotion (e.g. social media brief, email marketing brief, design brief) and drive registration and attendance of webinars
• Work with subject matter experts to plan webinar topic and create webinar content to ensure they’re educational and present the company as a thought leader in the space - and ultimately drive sales opportunity and revenue
• Manage partner webinars end-to-end, from coordinating with partners, to post-webinar debrief on an ad-hoc basis
• Regularly attend competitor/ industry webinars to take learnings, recommendations and trial new approaches

In-person Conferences/ Events
• Coordinate booth materials, handouts, merchandise, travel team, speaking slots etc for in-person events
• Working with event organiser to set up event booth and in-booth engagement activities
• Work with wider marketing team to create pre-event promotion materials and post-event follow up materials
• Create pre-event toolkits and organise briefing sessions for the relevant and on-the-ground sales team

Reporting
• Prepare and distribute regular lead reports for sales teams and marketing teams
• Reporting on webinars and in-person conferences, and lead performance to reach KPIs

The candidate:
• 3+ years of experience managing webinars and in-person conferences end-to-end
• Experience in using webinar platforms (GoToWebinar, Goldcast and ON24 are preferred) and confident in organising live webinars
• Experience in organising in-person conference attendance and working closely with the sales team
• B2B experience is essential, B2B software experience is preferred
• Excellent communication and collaboration skills – working with both marketing teams and sales teams
• Excellent organisational skills and time management, work well in a fast-pace environment and able to deliver before deadlines
• Not afraid to challenge and be open to challenges
• Good understanding of commercial targets

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